The Big 5 Construct Morocco continues to increase the promotion of the event in the Moroccan market. No stone will be left unturned to ensure that relevant construction professionals are aware of the event. This was evident in 2018 when we achieved a significant 18% increase in attendance from the previous edition.
Prime medium in reaching and registering for The Big 5 Construct Morocco. 80+ French and English emails to 100,000 regional professionals
Targeted visitor campaign on SMS sending informative text messages to 10,000+ recipients leading up to and during the event
User engagement on social media platforms including Facebook, LinkedIn, YouTube & Twitter #Big5ConstructMaroc
Effective channel in Morocco for clients & prospect visitors. Invitations were sent to over 2,000 construction companies and professionals
We partnered up with over 20 local media and associations to deliver event content to their networks namely Fenelec, Cafelec & Fedec
A team of trained telemarketers speaking in French were involved in inviting and registering over 4,000 construction professionals in Morocco
A dedicated PR team work around the clock to ensure event exposure in trade magazines, press advertisements, online portals and daily newspapers
Over 30 billboards were placed in and around the Casablanca inner city area for maximum outdoor exposure
We delivered targetted promotion on online platforms such as Search, Google Adwords, Web Banners & Videos delivering over 3 Million impressionsOnline Coverage
Local and regional TV and Digital platforms represented themselves at the show to cover the 3-day event and promote The Big 5 Construct Morocco on local TV channels
Airing messages about the show on 2 business and trade channels in Morocco for 5 weeks leading up to the event to capture interest from local radio station listeners
We increased our advocate and network size by providing all our speakers and exhibitors with the opportunity to promote their participation using Email and Web banners, E-nvitations, Postcards and dedicated landing pages - all complimentary tools as part of participating!